Thursday, October 11, 2007

Madonna is ditching her label, Radio Head selling direct to fans


Madonna is ditching her long term beau. No not Guy Ritchie. Her record label, Warner Music Group. The pop princess is inking a deal with concert promoter Live Nation for about 120 million dollars.

The deal includes record sales, concert ticket sales and merchandizing. Madge’s deal is groundbreaking because it consolidates every revenue stream under one roof. Historically "artists" had to cut separate deals with different companies for different revenue streams.

Radio Head has started selling its new record direct to fans. With a twist. The band is allowing fans to decide what price its music is worth. They can download the songs for free if they want. I spoke to legendary Canadian music producer Jake Gold about this arrangement today. He says Radio Head will fare just fine using this tactic. But Gold says the strategy won’t work for everyone. Radio Head has an extremely loyal fan base. Not many of the its fans are likely to gyp the band and download the music for free. An upstart band with no name recognition is likely to get jipped.

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